hi, i’m abby.
I've been immersed in the arts for as long as I can remember. Growing up, I spent countless hours in art classrooms and studios, where creativity was encouraged every step of the way. My parents recognized my passion early on and nurtured it in every way they could. With a photographer for a mother and an engineer for a father, I developed an appreciation for both creative expression and technical problem-solving. That combination led me to explore digital art at a young age, learning photography, video editing, and the Adobe Creative Suite long before pursuing formal education.
That foundation led me to Virginia Commonwealth University, where I earned a Bachelor of Fine Arts in Communication Arts and began building a career in graphic design. Over the past five years, I've worked professionally to create visual communications for organizations including Sherwin-Williams and the Navy Exchange, developing a broad range of work across digital, print, marketing, and presentation materials.
My favorite aspect of my career thus far has been finding ways to sneak in GIFS instead of JPGS. Adding animation to things and convincing my higher-ups to make things move sometimes is what keeps me going. Animation is truly a passion of mine.
What I usually keep reminding myself when I’m working is that great design should be both fun and intentional. I love opportunities where I can help shape a brand's visual identity from scratch, solve an existing problem, create cohesive branding pieces, and develop flexible design that can adapt to different audiences and needs BUT design is about finding the balance between experimentation and sticking to a standard. You have to keep asking yourself “What is the best way to communicate this idea boldly and clearly?”
And at the end of the day if you’re not having fun with it, people can tell and they won’t want to engage.
